We thought we’d prepare our own mini Halloween pumpkin this year. In the lab.
It looks as though Apple still have quite a bit of work to do in marketing the iPhone to early tech adopters in the UK. We’re used to getting our fancy phones for free with new contracts here, and the mobile phone companies know this. They keep us hooked into their network and poach users from other networks by securing the most alluring temptresses to work for them (I’m talking phones here, not ladies in call centres) and offer them up to us for free in return for promising to use them as our only dealer for 18 months. Dammit, I’ve mixed my metaphors. I’ve been watching too many 70’s blaxploitation movies.
Brand Republic reports that when a YouGov survey asked people if they’d be buying the iPhone and told them a bit about it “25% of respondents expressed a high likelihood of purchasing the product. However, this dropped to only 1% when they were informed that the handset costs Â£269 and the minimum monthly contract is Â£35.”
See? We want shiny things for free (or at least heavily subsidised). That’s also a pretty hefty monthly contract minimum for most people. The iPhone is still aimed at those happy to pay more for excellence, which is fine, but comparing the iPhone’s functions with those on most people’s existing phones still shows some holes for the iPhone.
“Awareness of Apple and the iPhone is highest among young adults, early technology adopters, men and Sony Ericsson handset owners.” Hey, that’s me! Except maybe the “young adult” bit.
“Marek Vaygelt, head of technology and telecoms consulting at YouGov, said: “The challenge for Apple, O2 and Carphone Warehouse is to convince customers to make a significantly higher outlay for the iPhone than they have been used to historically.”
Two weeks to release, baby! (Honest, I’m not going to buy one. I love my new Sony Ericsson.)
Brand Republic article link.
How close was the England – South Africa game on Saturday night? OK, the scoreboard might say 15-6, but the game was lost by inches (I’m talking about the near-try at the start of the second half of course). The South African’s defense was solid and their lineouts were awesome, however. They played superbly, with incredible acceleration and pace in the first 20 minutes. Congratulations to the South African team.
BBC article, post-match.
Now, if only Lewis Hamilton and team hadn’t had a Damon Hill moment in the Formula One, it would almost have been a weekend to make up for the Euro 2008 qualifiers.
The BBC reports that swearing at work can “cut stress”, a topic close to the heart of every salmon.
“Swearing at work helps employees cope with stress, academics at a Norfolk university have said.
“A study by Norwich’s University of East Anglia (UEA) into leadership styles found the use of “taboo language” boosted team spirit.
“Our study suggested that, in many cases, taboo language serves the needs of people for developing and maintaining solidarity, and as a mechanism to cope with stress. Banning it could backfire.”